Invite-only headwear platform
FULL CUSTOMQUICK TURNHEADWEAR, END TO END.
HatLab is the design, development, and production engine behind performance headwear brands. Design it in our tool, we engineer it, build it, and deliver it — no blanks, no middlemen, no stretched resources.
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Explainer
How HatLab works
Design, engineering, and production — start to finish.
- 20+
- Years of headwear expertise
- 2–4 wk
- Quick-turn custom samples
- 100%
- Built, not blank-decorated
Who we are
When you partner with HatLab, you're not just working with a service provider — you're expanding your team.
With decades of performance and perseverance behind us, we design, build, and deliver headwear proven to perform for the most demanding enthusiasts. Our mission is driven by a passion for the outdoors and a commitment to the best fit, quality, and functionally intent headwear.
Our promise is simple
We bring our unparalleled specialization
to your business without stretching your resources.
Our mission
Three pillars of product excellence
To drive sales and category growth
Fashion Forward
We're always a step ahead, fusing seasonal trends with timeless aesthetics.
Functionality
Every product has a purpose. We design with intent.
Unrivaled Construction
Every item we craft is built to perform and is a testament to unmatched quality where every detail matters.
Our extensive toolkit, coupled with two plus decades of expertise, is tailored to enhance your accessory and apparel game — integrating into your operational platforms and aligning with your vision for holistic, sustainable growth.
Silhouette overview
30 M Series Type silhouettes. A complete range for every style and purpose.
Start from any M-Type body, then build it out with materials, trims, closures, bills and sweatbands until it's unmistakably yours.
M1
M2
M3
M4
M5
M6
M7
M8
M9
M10
M11
M12
M13
M14
M15
M16
M17
M18
M19
M20
M21M22
M23
M24
M25
M26
M27
M28
M29
M30
30 Never-Out-Of-Stock colors
Variety of yarns, cottons, hand feels and textures.
Endless trims library
Mix and match to build your unique headwear.
6 closure types
Multiple closure options for the perfect fit.
3 sweatbands
Comfort and performance options.
3 bill types
For each silhouette.
Sustainability stories
Recycled plastics, organic cottons, reuse & reduce water.
Open the full catalog: app.hatlab.ai/info
Quick turn
Approved design to product in hand in 35 days.
No sampling limbo, no guessing. Every order runs on a published clock with a defined Day Zero, so your team can plan launches, pre-sales and buys with confidence.
Day 1
Design & Approval
Client completes the design, reviews it hyper-realized, and approves.
Day 2 – 10
Development
Our development team brings your design to life with speed and precision.
Day 30
Order Ships
Your order is completed to the highest quality standards and shipped on time.
Day 35
Order Arrives
Your product is in hand and ready to sell.
Order placed by client
- 1Order is placed by the client in system to the rep.
- 2Order is reviewed by the rep and submitted to HatLab.
Reviewed by HatLab CS
Approved — order is submitted to the factory. Rep and client are emailed the Day Zero date and expected arrival date.
Not approved — HatLab CS sends it back to the rep for resolution or inquiry.
Target day 7 – 12 · Pre production images delivered
Marketing-quality images of your product are uploaded for approval: 6 profile images — use them immediately for promotions, pre-sales and marketing materials.
Why choose us
Built by headwear people, for brands that sell headwear.
Custom Made Hats
We are not customized blanks but rather fully custom built headwear for your business.
Contemporary
Modern designs that reflect today's trends and timeless appeal.
Best in Class Fit
Modern and classic silhouettes designed for a wide range of head sizes and functions.
Enhanced Functionality
Designs engineered for both pros and enthusiasts at every level.
Streamlined Costing
Optimized processes that deliver better margins for you.
Cohesive Pricing Narrative
Clear, consistent, and compelling pricing that builds trust.
Supreme Comfort & Dexterity
All-day comfort and superior wearability in every detail.
Robust Sales Tools & Training
Resources and training that empower your team to sell more.
The process
Here's a snapshot of how we elevate your brand in headwear.
- 01
Planning
From conception to delivery, we're with you every step of the way.
- 02
Design
Customized designs that respect your budget, target the right audience, and deliver unmatched performance.
- 03
Product Development
Strategic planning with industry leaders ensures your products stand out and succeed.
- 04
Material & Price Story
Material selection and costing built into one coherent, sellable price story.
- 05
Production Management
A to Z production needs? Consider them catered.
- 06
Sales Growth — Tools & Training
Equip your salesforce with cutting-edge tools and knowledge to captivate retail buyers.
- 07
Expert Foundation
Leverage our rich history and relationships to fortify your brand narrative.
- 08
Fully Customized Approach
We can design for you, use your brand's internal design, or work in collaboration.
Access
HatLab is invite only.
We keep the studio small on purpose. Every partner gets factory-level attention, real development capacity, and quick-turn production slots — so we onboard by application, not by checkout.
- An established brand, team, or retail program
- Annual headwear volume of 25,000+ pcs
- A category owner ready to build, not decorate blanks